Pori Jazz for Professionals 16th-18th July 2013

Value co-creation in the Experience Economy

Welcome to the seventh International Event Management Summer Seminar which will be held at the University Consortium of Pori during the Pori Jazz Festival. The theme of the seminar this year is value co-creation in the experience economy. We will approach this theme, not only by well-known professional speakers, but also by getting right into the core of events. Seminar program includes keynote speaks, workshops, Suomi Areena discussion and evening gatherings.

Keynote speakers are:

• Ashley Kahn, American music historian, journalist and producer and an adjunct professor at New York University
• Paul Gudgin, Senior Consultant at Edinburgh Napier University and former director of The Edinburgh Festival Fringe
• Tore Strandvik, Professor of Marketing at Hanken School of Economics, Helsinki
• Julia Trabskaya, Associate Professor at the National Reseach University´s Higher School of Economics and Senior Researcher at the Laboratory of Economics of Culture in St. Petersburg

The seminar gathers together professionals who are interested in event management: producers, entrepreneurs, educational and development organizations, as well as researchers.

An academic researcher meeting will be held on the first day of the seminar on July 16th, followed by the actual seminar on July 17th-18th.

We look forward to meeting you in July!

Registration is open until June 1st. Seminar is free of charge - and the maximum number of participants is only 60.

The languages used in the seminar are Finnish and English.

For more information and the whole programme:

http://tukkkpori.wordpress.com/

* Turku School of Economics at University of Turku, Pori Unit: reeta.hautaniemi(at)utu.fi/ hanna.suontausta(at)utu.fi

* Aalto University, School of Arts, Design and Architecture, Pori Unit of Department of Art: sari.makiranta(at)aalto.fi